eTalks – The Secrets of Food Marketing
Thanks to Jill for putting me onto this. It’s an interesting short talk from Kate Cooper, a “marketing consultant to the food industry”, describing how marketing people cover up what’s really going on in order to trick us into buying products. The video was posted by a group called “Compassion in World Farming” – https://www.ciwf.org.uk
Kate says that there are three techniques that marketers use;
- Everyone believes what’s on the label
- Focus on progress (avoid the truth and make it look like progress is being made)
- You (the power of willful ignorance! – everyone is prepared to look the other way)
One example is that instead of saying that the product has come from a “concentrated animal feeding operation”, marketers label it as “farm fresh”. She also quotes that “50% of all antibiotics in the world are used on farmed animals”, which is quite shocking if true.